Months after the release of the album, the Chicago born rapper is making the waves once more!
Things have been changing in the music game due to the
way streaming has completely taken over. Records are
being created and set by artists who are reaching
certifications that were previously only accessible by selling
physical albums. The latest artist to establish a precedent
is no secret to setting records. Kanye West’s ‘The Life of
Pablo’ is U.K.’s first album to go gold through streaming
alone.
The British Phonographic Industry (BPI) usually gives gold
certification to albums that move over 100,000 units, while
platinum status is granted at 300,000 units. Kanye recently
passed the former mark through streams of his album,
which wouldn’t have been counted before the BPI included
streaming in their sales figures in 2015.
In the United States, ‘The Life Of Pablo’ went platinum
back in April. That was a huge achievement, too, as it
became the first streaming-only album to
achieve platinum status.
Congrats to the soon-to-be father of 3!
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